digital marketing

what is digital marketing explained everything step by step

Digital marketing is another way of marketing where we can easily let out brands and products famous and trustworthy. It is an innovative tact for the decrease in human efforts, physically.
Digital marketing deals with online marketing tools and tactics, where we only have to focus on some parameters. It can be said the best use of technology. Here you will only need internet connectivity and you are on. In this digital era, no one can imagine his life without technology or digital mediums. In this way, we have just to put some effort and technology that will help us to expand our products and brands.

Not only for brands or products, digital marketing, as it explains, has a wide range of treasure gathered in it. We are likely to serve the users the valuable content either any product or an article or news or some entertaining or knowledgeable video. It sounds very good when we imagine that we might not have to go physically for selling something or buying something, we are just one click far away to get whatever we want or sell whatever we want.

Whether buying or selling or representing something, earns you so worth that will encourage you to do more. There are bloggers/ affiliate marketers/ YouTubers/ bran holders earning from digital marketing in thousands and more on lakhs too. But there should be a proper way followed for legal earing via digital marketing. One must be well educated with the other terms and methods and about how to use them. There are online and offline courses available for digital marketing where students and interested ones go and explore themselves.





These methods are very important as they become the base for publicity and could be careful while using it. Some of these include Search Engine Optimization (SEO), Search Engine Optimization (SEO),  Search Engine Marketing (SEM), Social Media Marketing (SMM), Content marketing, campaign marketing, Google Adwords, Google Adsense, Web Master Tool, Paid campaigns, Backlinks, etc. These above-mentioned methods require a deep study and knowledge to use correctly for better and healthy results at search engines.


a digital marketer has to make his website linked with the other one resulting backlinks and for healthy and organic results he needs to make his content relevant, original and SEO friendly.
Looking back at the history of digital marketing, it is noticed when in the year of 1971, Ray Tomlinson made the first email successful. In the year 1980s, our computers were so successful that they could easily store a great volume of the database within it. Later on, the 1990’s period notices the first search engine called Archie Search Engine came into existence. The 2000 year marked as revolutionary period. It noticed the birt of iPhone and great internet users which attracted them towards the online media easily. Now producers and consumer’s first choice were online media for their needs.
Along with this, social media worked as a revolutionary hand. Facebook, messenger, twitter, linked in, Pinterest and all other social media networking sites were walking and in hand with digital media platforms.

Channels or methods which are most important for the same are;


1. Search engine optimization: it is an effective method that could be used for easy branding of our product or site.  it improves organic traffic results along with this it also enhances one’s unpaid result on the concerned search engine.

SEO is of three types.


 white hat SEO:   White hat SEO is mostly used and is a legal way for SEO. This can get us organic and healthy search results.  This includes no copied contents, hidden texts or doorway pages, etc. hence resulting in organic SERP.
 Black Hat SEO:  Black Hat SEO is an illegal way for SEO of the website or channel. It should not be used as it is spamdexing or contains not worthy and not legal content. Through hidden or invisible text, HTML coding of ‘no frame’, meta tag stuffing, doorway pages, article spinning, etc are the other ways for Blck Hat SEO. 
 Grey Hat SEO: This technique of SEO includes both methods, white hat, and black hat SEO. People use this to make their website or channel rank in just fewer efforts for a small period of time.


Notice that the technique we are choosing, whether it is White Hat or Black Hat, on whatever search engine is being noticed by the bots or crawlers. Bots or crawlers are the robots working for search engines and gathering each and every information. According to Google, a crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. These major search engines on the web all have such a program which is also known as a ‘spider’ or a ‘bot’.

Talking about the ways of SEO, there are two ways of SEO;
    1. On-Page SEO
    2. Off-Page SEO


SMO:   Social Media Optimization Is a Method For Gaining Organic Search Results Through Social Media(Facebook, Messenger, Mix, Medium, Pinterest, Quora, Instagram, snap chat,)Platforms. The More We Share The More We Get Written. These Ratings, From genuine social Networking Sites, Gain Us Good SERP Results.
 SEM:   Search Engine Marketing Is An Innovative Technique Serving Amazing SERP Results Via Paid Adds Or Add Campaigns. Through SEM we are able to campaign for our website or channel through bidding with paying a particular amount to the search engine concerned. this method took out an impressive output hence it’s a worth technique.
SMM:   Social media marketing aside from search engine marketing, social media marketing do not help to improve SERP results but it gathers a great number of audiences, impression, and clicks as well. it is a really helpful technique for good reach of one’s channel or website but as same as search engine marketing this method also requires us to pay something to the platform concerned.
Content:   it is the basic rule that whatever we are sharing through the channel or website should have really nice and original content. make sure that the content must be relative for the user otherwise we would likely have increased bounce rate or less audience. content is the only key that bounds the user with the page for a longer time and this, in turn, makes out our benefits.
E-mail/ Message Marketing: these king of techniques are older but effective ones.  this method helps to spread out message intext or through E-mail in a bulky amount. this seeks audience attention to a great extent resulting in a better response.
Affiliate Marketing: affiliate marketing is a new trend going on and on. peoples get good results in thousands and somewhere lacks per month through affiliate marketing. it is another way of marketing where we affiliate goods and services of other popular/branded/newly launched products. affiliate marketing makes money through the commission of the product that we refer to the audience. this technique of marketing needs a trust quota for the website or channel. this trust interns forces them to think and sometimes to buy the products(if interested or needed).


As everything has two phases. digital marketing has also some pros and cons.
Pros :

1. Digital marketing is a very cheap course.
2. It can be done in a very short period of time.
3. this can build a great and true audience structure.
4. this method of marketing is very fast and genuine.
5. this, mainly creates positive output.
6. Brand loyalty, consumer satisfaction, etc. can be noticed
Cons:

1. It is a very time-consuming process.
2. sometimes it takes control out of our hands.
3. campaigns here are easy to be copied.
4. analytics are judged by the first impressions

In the end, digital marketing is a process for earning money online very easily but in a legal way. Through this method, most of the teenagers and youth are getting inspiration and earning for themselves. This technique is making the youth self-reliant they are ow exploring themselves. Some of them were earning in thousands, on the other hand, some of them are earning in lakhs. It is required for a digital marketer to give his channel or web site a proper quality time and make really nice and good content to serve, otherwise, he would be liable to lose his audiences.
Where content should be relevant, on the other hand, the product or service must be customized well and have a good linked profile. As we have read all the pros and cons of digital marketing, then it is necessary for us to initiate in this way after good research so that he or she must not face any difficulty further.

For a good response we need to follow all the methods and techniques in a proper way, notice every legal procedure should be followed, otherwise, it would make difficulties for the owner of the channel or web site.

Thank you…